Cinda Jo Bauman: Children's Book Writer & Illustrator, Cut-Paper Artist, and More!

The author’s copies of “Fetch,” the second book in the Hope and Horses series, will arrive in a week. I should be thrilled, but instead, I’m feeling a bit overwhelmed about the need to promote my books. I searched “self-promotion for middle-grade horse novels,” and now I’m even more stressed out! There are so many great ideas, but honestly, I’m not comfortable with most of them. Despite that, I’ve been brainstorming to come up with a list of goals:

  1. Learn to talk about my books without freezing up.
  2. Make appointments with the local libraries to donate a copy of each book. I might even create bookmarks or stickers to leave at their check-out desks.
  3. Update the YouTube videos for “Shuffle” and create a new one for “Fetch.” I think it’d be cool to be with horses when I talk about my horse books. Something funny might even happen, but hopefully not that I step in something or get bitten! Then I need to figure out how to get the videos to schools and librarians.
  4. Compile a list of small boutique bookstores or gift shops to contact about selling my books.

This all takes a lot of courage, and I’m still working on gathering it. I’ll keep you posted on how it’s going! If you have any tips for a shy introvert like me to market independently published books, I’d love to hear them. Thanks for listening!

Shuffle (previously Only My Horses Know) Available now

Fetch: Available June 18th

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